We need more of all of them. It’s on us girls … let’s lead!
Can women turn the tide and close a widening gender gap in cannabis?
Women unite! Sex, cannabis, women and our community need us.
The gender gap is pervasive
We know women should be taking more of a lead to overcome the equality gap in our sex lives and the same is true with the gender gap in the cannabis business world. Narrowing this debilitating gap is on us.
“Cannabis, to me, means community. As women, we are the star: We develop community, we take care of community, we’re the caretakers.” – Roz McCarthy
Women are naturally suited to community, love, nurturing and growth. But according to a 2017 Marijuana Business Daily survey, women represented [only] 27 percent of executive-level roles in the cannabis industry, compared to 36 percent in 2015. (In other industries, 23 percent of leadership positions are held by women, according to the survey.)
A few years ago, “Everyone was excited about the opportunity for women,” says Sara Gullickson. [But] “As corporations came in, and as the industry turned from activism to Wall Street, the women, in essence, got pushed out or the men stepped up.” It’s wrong and we have to change it.
We’ve posted an article from Playboy, On the Cannabis Industry’s Gender Gap that highlights the need for our working together to grow. Read more (4 min) >>In Colorado, USA, “the cannabis and hemp capital of the world,” there is one woman leading the way (with her Cowboy partner). Tonya Laden, co-founder of Cowgirl Soss LLC says, “We started small, sharing with our community, and dedicated to creating the highest quality, natural, hand-crafted products that address common problems most of us deal, everything from muscle and joint soreness to insomnia and intimacy.” Cowgirl Soss is now spreading beyond their local community and setting up distributors, onboarding retail accounts in holistic heath centers, high-end lingerie boutiques, adult entertainment stores, hair and wax salons, specialty grocery, and dedicated CBD storefronts. Tonya adds, “The growth potential is huge and the opportunity for women in this business is extensive, we just have to do what we do well … take charge, take the lead, and love what we do.”
We can do better. And we all need to support the growth of companies like Cowgirl Soss who are part of a vanguard of small enterprises leading the way in women’s health and well-being, specifically in the cannabis industry.
If you’re shopping, check out Cowgirl Soss and get 20% off your first order (code; LANDS20)
There’s also an organization, Women Grow, founded in 2014 in Denver that’s been created to connect, educate, inspire and empower the next generation of cannabis industry leaders. Check it out. And let’s grow as a community. Together we are stronger!
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