Tag Archive for: OkCupid

No, opposites don’t attract and …

every dating app knows it. Get used to it! It's just not true that we want to meet someone "different." The evidence is clear: "Opposites repel." Deeply ingrained in our psyche and genetic make up is a need to be with someone we trust and…
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What do advertising, dating, sex and politics have in common? A lot!

Dating site OkCupid has launched a new campaign betting that your heartstrings and sex drive are inextricably tied to politics and they're looking to tap into "young users' progressive positions" – political, not sex positions. OkCupid's…